Goodfood Group | Our Services

At Goodfood Group we’re passionate about bringing the world’s finest food products to New Zealanders’ tables. With a focus on Chilled, Frozen, and Ambient products, we specialize in sourcing premium-quality items from across the globe.

Our commitment to excellence extends across the entire supply chain, making us your one-stop partner for all your food importation needs. We’re not just importers; we’re brand builders. Our dedicated sales and marketing teams are experts at connecting these exceptional products with consumers. Whether in the FMCG or Foodservice sectors, we craft effective strategies that drive growth and deliver results.

Business Summary

We take an integrated partnership approach with our international brand partners, acting as an extension of their organizations. We provide local knowledge, connections, and support to facilitate the growth of their brands in the New Zealand marketplace

Sourcing Excellence

Our core strength lies in our ability to discover exceptional products and brands from diverse international markets. We carefully curate a selection of goods that meet our high-quality standards, ensuring we represent the best the world has to offer.

Sales & Marketing Excellence

We’re not just importers; we’re brand builders. Our dedicated Sales and Marketing teams are experts at connecting these exceptional products with customers, consumers and end-users. Whether in the FMCG or Foodservice sectors, we craft effective strategies that drive growth and deliver results.

End-to-End Solutions

Covering everything from sourcing to delivery, we expertly manage every facet of the supply chain, ensuring seamless and efficient operations. This holistic approach optimizes processes, boosts cost-effectiveness, and guarantees the integrity of your products at each stage. Our services encompass integrated S&OP, reinforced by in-market Quality Assurance and regulatory compliance support.

Building Partnerships

We believe in the power of long-term relationships. Our mission is not just about transactions; it’s about creating lasting partnerships with our suppliers and customers. Together, we grow, innovate, and succeed. Experience the Goodfood Group difference.

Services Offered

National Account Management

Our company will be responsible for managing national accounts on behalf of your brands. This involves building and maintaining strong relationships with key accounts to drive sales and growth.

Field Sales

You have a dedicated team of field sales representatives who engage directly with customers to promote and sell our brand partners’ products.

Merchandising

Our company offers merchandising services to ensure that your products are effectively displayed and promoted. This is via a third party partner to enable us to flex when required.

Data and Analytics

Depending on specific brand requirements we have a dedicated data and category management team

Stock Management

We handle stock management for your brand end to end via our S&OP process, ensuring that inventory levels are optimized and products are readily available to meet customer demand. Our team integrates with our brand partners operations teams to provide rolling forecast to facilitate product manufacture.

Brand Management

We handle all aspects of brand management for our brand partners. This includes developing market specific strategies to enhance brand visibility, positioning and market presence. The cost of these activations is borne by the brand owners.

Buy and Sell Model

We operate on a buy and sell model, purchasing products and then selling them to our NZ customer base. Trade promotion strategy is agreed and funded by the brand owner.